Search Results for: blog marketing yourself for your job

Business Marketing 101: Your Resume

Last week I wrote a blog that covered all the ways we can market our home business. Starting with this blog I am going to take a more in-depth look into each of these tools that we have available and help you find better ways to market your business. We are starting with the resume, which is really the foundation to marketing. Having a resume is important because it contains all of your skills, qualifications, training and experience. But even more importantly, almost every potential employer requires that you have one. Think of a resume as really the first impression … Continue reading →

Using Radio to Promote Your Home Business

It may seem like with the advent of the internet, more “traditional” forms of advertising and promotions like radio and television have fallen out of favor. This couldn’t be farther from the truth. It can still be well worth your advertising dollar to use television and/or radio to promote your business. As a small, home business owner, radio may be an option that fits into your budget better than the more expensive television advertising. The first thing to ask yourself is whether radio will help you reach your target market. If you are marketing to a very young market (18-25 … Continue reading →

Creating Categories as a Way of Tracking Your Work

In a home business, one work day can blur and blend into the next. Even if you consider yourself someone who is organized and who keeps decent records, you may find that you do not always track exactly what you are doing during the day very well. Borrowing from a technique used in some “traditional” businesses and corporations, you might consider creating categories for different projects and work and assigning your time and hours to those categories. If I were to categorize my home business efforts, there would probably only be a few: writing work, development and queries, organization, bookkeeping, … Continue reading →

Be Honest with Yourself Too

Many of us feel pretty comfortable with the suggestion that we operate in an honest and direct manner with our customers and clients. In fact, cultivating a reputation for honesty and integrity can be one of your greatest marketing tools as a home business owner. I would like to propose, however, that it is just as important that we be honest with ourselves as we set about building our businesses. Denial can be a great survival tool; as can simply refusing to face the truth or accept what is really going on. But, eventually it is in our best interest … Continue reading →

Keeping All Your E-mail Accounts Organized

I am not exactly how I have collected different e-mail addresses and accounts over the years. I remember what a big deal it was a decade or so ago when I got my very first e-mail address, and now, I’ve had various accounts for jobs and work and changed providers a time or two. Keeping all of that information organized can take some effort! If only it was just a matter of changing an e-mail account or provider and getting on with things. Unfortunately, you may have used a specific e-mail address on one web site or link, and another … Continue reading →

Do You Remember Your First Job? Your First Small Business?

Often, when I am reading business and marketing magazines, one of the common questions that will be asked by a writer doing a feature interview with a successful business person is “What was your first job?” I think it would also be interesting to ask people do dig back into their memory and think about what was their first small business? Many of us started out doing baby sitting, mowing lawns, cleaning houses, or other jobs on an entrepreneurial basis. We might not have received our first income in the form of a pay check, but in actual cashed paid … Continue reading →

Give Yourself a Promotion

I was chatting with a friend recently and he was asking about the differences between working at a home business and working a more traditional job. He said he needed the structure and the external validation of a traditional job “working for the man”—not to mention the regular paycheck. One thing he said made me chuckle, however—he said, “And you never get a promotion!” It got me to thinking, why in the world not? As a matter of fact, without a boss or board to make the decision, I can give myself a promotion anytime I want! I am all … Continue reading →

Direct Sales – Are You Really in Business “For Yourself and By Yourself”?

When I joined my first direct sales company five years ago, I fell in love with the marketing catch-phrase the companies often use. “Be in Business for Yourself, and by Yourself”. As a “newbie” consultant, the sales pitch was on-target. I never felt like I had a boss, or that I was accountable to everyone. As someone who thrives on flexibility and freedom, I was instantly hooked. As my business and team began to grow, I received a call one day. “Hi, this is ‘Judy’, I will be your Sales Manager from this point forward.” “My manager?” My stomach did … Continue reading →

The Internet as a Job Market

The Internet today employs more people than the publishing or advertising industries and is laden with opportunities for job seekers. Due to the fact that many aspects of the Internet industry are still relatively new, people with little or no experience in specific fields can and often are considered as appropriate job candidates. The trick is to show a prospective employer, no matter who it is, how your current skills can be transferred to the job in question. Read, network, join organizations and attend meetings. Here are some tips that may help you in this area. You must realize that … Continue reading →

When the Food on the Box Doesn’t Look Like the Food in the Box

Those glossy photos of food on their boxes can sometimes mean the difference between purchasing the product and leaving it behind on the shelf. Confronted with an image of a fluffy cream-filled cake or a soup that is steam and filled with chunky vegetables, we instinctively want to enjoy it. That usually means purchasing the product, taking it home and maybe heating it or cooking it first. Unfortunately, somewhere between taking it out of the box and actually eating it, we may be left with a nasty surprise. The actual food looks not much like the picture we were given … Continue reading →